Thursday, March 18, 2010
Socially Responsible Paradox
Ever wonder how some companies can be loved by some and hated by others? Branding and marketing agency BBMG takes a look at the
Walmart Paradox. Despite the good works a company may be doing, it is how those actions are communicated to the marketplace. It looks like modesty doesn't gain you any friends.
Walmart Paradox. Despite the good works a company may be doing, it is how those actions are communicated to the marketplace. It looks like modesty doesn't gain you any friends.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment