Private Label Pervasiveness

I recently had my first experience at Trader Joes, coming away both impressed and surprised. A friendly environment, this small grocery site had ample selection and inspiriing flavors. The cashier indicated that over 90% of the products sold instore are Trader Joe store brands. Trader Joes provides innovative products that retain a cool, hip, "in" experience while selling private label goods. Europeans have long devoted over 40% of grocery spending to store brands. Maybe this is harbinger of trends to come in the states.