Back to Basics - Emotional Truth

Allstate's Back to Basics speaks to a truth among all of us, a truth that the "greatest generation" found and one which I hope today's generation can find. Find the beauty in small things, appreciation of what we have and a hope for a joyful tomorrow. Allstate taps into an emotional connection that gives reverence to an American history of perseverance, while paying tribute to their own steadfast financial stability.