Return of the Jingle

The "jingle" is making a comeback. Initially I thought it was just a midwest phenominon, but with the introduction of Subway's "$3 Burning a Whole in Your Pocket" it is clear that the jingle has hit the mainstream. Simple????? Yes. Catchy????? Yes.

Subway has championed an excellent promotional campaign, coupled with pricing that is right for our economy. The product feels better to consume than a greasy burger and a Subway sandwich shop is placed on more corners than any other fast food restaraunt. It looks like Subway has mastered the 4 P's.