Tuesday, September 1, 2009

Advertising: A moral responsibility for the space you sell?


Clearly the rogue and fake companies that prescribe, sell and distribute drugs online are in the wrong. But are others to blame?

What moral responsibility does Microsoft have for selling advertising space to these illegal and fraudulent companies. In the article Bruen says. "Almost 90 percent of the pharmacy ads that we reviewed are for fake pharmacies. This has been going on for a while," he adds. Now that these discrepancies have been highlighted, should Bing be held responsible for the role they continue to play?

What is your responsibility as a marketer?


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